For many consumers the best part about going to trade shows and event s are the free stuff that the companies give away. For the business man, this can be the perfect avenue to advertise their brand and leave a good first impression. In this case, the first impression should last. The great thing about being a brand in these events is how the people who attend them are more likely the ones that are purchasing customers or prospects.
Swag done right can be the difference between a productive trade show and one that would not even make a dent in your business. Having a well designed custom trade show swag is guaranteed to keep your brand in the minds of many. And for good reason too, since nothing can be better than a reliable company that gives away cool free stuff.
Swag is not some hip thing in this case, it is merely a term used for the object that is getting handed out for free in trade shows. This serves as some sort of calling card for a whole brand. If you are going to hand out something people are going to remember you brand by, might as well make it cool and useful.
There are countless benefits that a brand can get by having the right give away. The question now lies with how exactly should these things be designed. More importantly, is the matter of what the item should be. Not getting the right item could mean that what your are handing out might as well end up in the trash.
It is vital that swag is properly aligned to the brand that is being promoted. This includes a tangible representation of the identity with a clear representation of brand image. This becomes a matter of good design. The point is to tie the promotional item that the solution the company provides for its prospects.
There are two main factors to consider when choosing which item you should give away. First would be practicality and then uniqueness. This makes the swag not trivial and would make people less likely to throw it away. Probably the most common ones that get given away would be pens, since everyone should really have a pen at all times. Apart from that tote bags, jugs, key chains are also popular choices.
If your demographic are seniors and would not use computers as often, it may not be the wisest idea to hand out USB chargers. Durability of what you plan to give away can say a lot about the brand. Yes, swag is meant to be cheap, more often than not breakable and temporary. The danger is if the prospect would end up associating your business with these adjectives.
A booth positioned at the back may best work with water jugs since the audience may be more likely to be thirsty by then. If you are positioned near the entrance, a tote bag would be a good choice since it is expected that other companies will also hand some stuff out. At least that way they have a container to put it all in.
You can even squeeze in a call to action statement in the object. This can be a statement with promotional value like if they show a certain sticker in an outlet somewhere they can get a discount or a free quotation for a service. The point is that even after they leave the trade show, they would still have a chance to contact you and remember your brand.
Swag done right can be the difference between a productive trade show and one that would not even make a dent in your business. Having a well designed custom trade show swag is guaranteed to keep your brand in the minds of many. And for good reason too, since nothing can be better than a reliable company that gives away cool free stuff.
Swag is not some hip thing in this case, it is merely a term used for the object that is getting handed out for free in trade shows. This serves as some sort of calling card for a whole brand. If you are going to hand out something people are going to remember you brand by, might as well make it cool and useful.
There are countless benefits that a brand can get by having the right give away. The question now lies with how exactly should these things be designed. More importantly, is the matter of what the item should be. Not getting the right item could mean that what your are handing out might as well end up in the trash.
It is vital that swag is properly aligned to the brand that is being promoted. This includes a tangible representation of the identity with a clear representation of brand image. This becomes a matter of good design. The point is to tie the promotional item that the solution the company provides for its prospects.
There are two main factors to consider when choosing which item you should give away. First would be practicality and then uniqueness. This makes the swag not trivial and would make people less likely to throw it away. Probably the most common ones that get given away would be pens, since everyone should really have a pen at all times. Apart from that tote bags, jugs, key chains are also popular choices.
If your demographic are seniors and would not use computers as often, it may not be the wisest idea to hand out USB chargers. Durability of what you plan to give away can say a lot about the brand. Yes, swag is meant to be cheap, more often than not breakable and temporary. The danger is if the prospect would end up associating your business with these adjectives.
A booth positioned at the back may best work with water jugs since the audience may be more likely to be thirsty by then. If you are positioned near the entrance, a tote bag would be a good choice since it is expected that other companies will also hand some stuff out. At least that way they have a container to put it all in.
You can even squeeze in a call to action statement in the object. This can be a statement with promotional value like if they show a certain sticker in an outlet somewhere they can get a discount or a free quotation for a service. The point is that even after they leave the trade show, they would still have a chance to contact you and remember your brand.
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