Saturday, November 5, 2016

Benefits Of Hiring An Advertising Agency For Marketing

By Joyce Carter


There has always been a dilemma about hiring an in house marketing staff or just outsourcing them for many companies. The issue is whether it is more cost effective to have it outsourced or in the company. Regardless, advertising is still an important facet in every business that often is very underrated, and in some cases underpaid.

There have been moments where you pass a poster or a billboard and you notice that something is off, but you are not able to pinpoint the mistake. The professionals in an advertising agency in New Orleans can immediately tell where the ad went wrong. These designers have a penchant for looking for errors in any visual media.

The professionals in this field are very detail oriented and are ruled by certain technicalities. Breaking these rules would be sinful, punished by career mockery until kingdom come. These can be something as little as what font size is used or color combinations. This may all sound petty, but to advertising professionals, this is life.

Marketing also involves a lot of consumerist psychology. What colors to use from composition, every detail matters. These professionals did not spend four years in art school just to doodle random things for a poster. They actually had to defend their idea, explaining every detail in their creation.

The matter of copyright is something really serious too. Agencies make sure that your projects use original and properly licensed content to avoid any lawsuits. It can seem crazy how people think that just because a picture is available online, you can use it as material for corporate stuff. Marketing experts know all the rules and cases regarding this. Hiring them would be a matter of precaution.

Brand identity is also an important aspect to consider especially for start ups. While it may just look like a logo and some colors, consumers may still base trustworthiness and quality of the company from this alone. This service is not only for start ups but also companies that are slowing down and may need to really consider re branding.

A lot of wit and study is involved in the whole process of creating a campaign. There is extensive research done regarding the targeted demographic of the product. Trends are a huge part of this and what clicks with one demographic may not sit well with another. In this day and age, it has become very difficult to come up with effective copyright and campaigns that will not step on any toes.

A common misconception is how companies may skimp on their marketing staff and just hire one or two people to do the job of a whole team. The evolution of media and communications make it impossible for one person to accomplish all the marketing tasks. No one employee can do both SEO, or Search Engine Optimization and graphic design effectively, at the same time. No one employee should.

Outsourcing a marketing agency may even save you money. The cost for production may even be reduced since these agencies are most likely to have significant connections with printing and other production suppliers. Plus, the risk of a bad hire can also costly so why not just hire the best in the field to begin with.




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