You are looking for ways to get your company name, out there and for ways to get people to know about it. Newspapers, radio are all available to you. You may even have tried focused Geo targeting on the Internet. All of these forms of advertising works for those who work at it, but an easy way to get peoples attention is to get in their faces with a billboard truck Texas companies use to bring your message to them.
One of the issues of trying to get name recognition is that your target market has to see your name enough times that they think of you when they think about who to do business with. This can only happen if you take it to them. The advertising companies who do this offer a truck with a simple cab for the driver. On the back of the flat bed truck is a board similar to the ones you see along the highway.
You have probably already seen a few of these driving around the area. You are drawn to it because it is a bit different and your eyes naturally go to it. It could be a simple message with a static format or it might be an electronic one that changes its view every few minutes or when triggered by the driver. That could be one of the best answers as many related messages can be viewed to really hammer it home.
The advertising company that offers these may assign someone to do the driving. The firm will help you know where your target market probably is. This is based on their traditional advertising efforts with other businesses in the area.
Some firms offering these trucks will allow you to simply rent the truck, with board already attached and message running, so you or an employee can drive it around. The targeted market, suggested by the firm can be your guide or you go to other areas of the city or across the Lone Star State. A football game might be a good location, as an example.
Consideration of what each message should say can be left up to you because, after all, it is your name and your business. The advertising companies who have these units available are in the advertising business, after all is said and done, so they will have an account executive assigned to you. They will go over many options and analyze how this can combine with your other efforts.
That electronic sign might be the best option as it can resemble the old Burma shave sign series of old. They begin with a word and, as you drive by, each sign will build on that until the whole message has been shown to all who go by. The last sign always said Burma Shave to announce who brought the message and the fun. Your last panel would have your phone number and or address
If you do not advertise, no one can know what you do. If they do not see your name, often enough, they will not know they can do business with you. Occasionally, it is known that, if you do not take your name, and your advertisement, to them, on their own street, they will not see your name because they are not looking in those other places you advertise.
One of the issues of trying to get name recognition is that your target market has to see your name enough times that they think of you when they think about who to do business with. This can only happen if you take it to them. The advertising companies who do this offer a truck with a simple cab for the driver. On the back of the flat bed truck is a board similar to the ones you see along the highway.
You have probably already seen a few of these driving around the area. You are drawn to it because it is a bit different and your eyes naturally go to it. It could be a simple message with a static format or it might be an electronic one that changes its view every few minutes or when triggered by the driver. That could be one of the best answers as many related messages can be viewed to really hammer it home.
The advertising company that offers these may assign someone to do the driving. The firm will help you know where your target market probably is. This is based on their traditional advertising efforts with other businesses in the area.
Some firms offering these trucks will allow you to simply rent the truck, with board already attached and message running, so you or an employee can drive it around. The targeted market, suggested by the firm can be your guide or you go to other areas of the city or across the Lone Star State. A football game might be a good location, as an example.
Consideration of what each message should say can be left up to you because, after all, it is your name and your business. The advertising companies who have these units available are in the advertising business, after all is said and done, so they will have an account executive assigned to you. They will go over many options and analyze how this can combine with your other efforts.
That electronic sign might be the best option as it can resemble the old Burma shave sign series of old. They begin with a word and, as you drive by, each sign will build on that until the whole message has been shown to all who go by. The last sign always said Burma Shave to announce who brought the message and the fun. Your last panel would have your phone number and or address
If you do not advertise, no one can know what you do. If they do not see your name, often enough, they will not know they can do business with you. Occasionally, it is known that, if you do not take your name, and your advertisement, to them, on their own street, they will not see your name because they are not looking in those other places you advertise.
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