Thursday, January 15, 2015

Getting The Best From Your Interview Subject

By Ben Parker


Conducting an interview can be a very nerve-racking and scary experience. You have a big responsibility to conduct a successful interview and to ensure that you receive the best response, for example, asking appropriate questions. Interviewing can be very difficult to get right, particularly if you have a subject quite unwilling to open up. Without some professionalism, a little engagement and the ability to set your subject at ease, then your interview might not go as well as anticipated. In this blog, I have summarized a few tips that I discovered in a how to conduct an interview video blog, which was created by a video production company.

To begin the interview a simple question or general conversation often helps the subject to relax and ease into the interview. It does not matter whether they get the question right, in this case you can all have a bit of a laugh and joke about it, again easing the whole experience. This does not have to be used in the final edit. Not only this, it is quite important to let the subject go through there stuff two or three times, so they are able to warm up. Also it is important that the interview is shot more that once so that there is more than enough footage when it comes to the editing, the worst thing is not having enough material.

Secondly, it is a good idea to keep answers short and in context, this benefits the editing stage because it allows greater flexibility and ease in putting all of the footage together, this is even more important when there is more than one camera rolling. Also, by in context, I mean getting the subject to use company names instead of 'we' and perhaps even getting the subject to repeat the question when beginning the answer. This is only if you do not want the your voice, or the interviewers voice to be in the video.

By keeping answers short and in context, this allows much more flexibility and ease in putting it all together when it comes to the final edit. In particular if you have got more than one camera rolling. When I say 'in context', I mean getting the subject to use company names rather than 'we' and perhaps even asking them to begin an answer with the question - that is if you don't want your own interviewing voice incorporated in the video - that way it is always clear what's being discussed about.

Carrying out an interview is never going to be an easy task, there is a lot of expectation that comes with it, but I have described a few very helpful suggestions to hopefully make the process easier, in my personal opinion I think making sure the subject being interviewed is relaxed and comfortable is perhaps the most important. For the reason that this is a feature which will effect the whole environment and the mood of the interview throughout, making the interviewers job much harder.




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