Tuesday, December 30, 2014

CM Punk & The Need For An Internet Marketing Company

By Rob Sutter


If you are a pro wrestling fan, you've probably already heard about - or even listened to - the two podcasts CM Punk did with longtime friend Colt Cabana. For those who do not know, CM Punk is a former talent of World Wrestling Entertainment. After reaching tremendous levels of success in the company, Punk left the company early this year. These podcasts, which have been recorded recently, shed light on the matter and it makes me believe that WWE could use an Internet marketing company.

It was with these podcasts that Punk spoke about WWE and his harsh treatment by the company during his last few years there. Some of the issues that Punk brought up were medical, including the staph infection that he wrestled with for quite some time. It's also been said that staph infections, when left untreated, can prove to be deadly. What this does, more than anything else, is showcase the lack of the care on the part of WWE and its general workforce.

Punk also spoke about how he was being stifled on the creative side of things. For example, before he returned to the company a couple of years ago, he suggested that he'd wear MMA-style shorts to let his character evolve. WWE did not allow him to do so, on account of advertisers, but former WWE talent Brock Lesnar was able to return with those very shorts. Evidence like these pieces are strong and they only further illustrate why WWE would need an Internet marketing company.

You may wonder what use WWE would have for an Internet marketing company, given its worldwide notoriety. From what I have seen, reputation management will prove to be quite useful, as WWE needs to fan the flames that Punk created with his involvement in these podcasts. This company is not infallible and it has to address the missteps it has made. For this reason, it wouldn't be totally surprising to see firms such as fishbat becoming involved in the near future.

As you can see, there is quite a bit of dirt that has been thrown onto WWE in the past week or so. Light has been shed on the mistreatment of its talent and the fact that anything that doesn't exist in the status quo is either tossed aside or re-purposed for less effective purposes. Ideas like these are concerning, to say the least, especially for fans of the product. Punk's words have gained quite a bit of attention and, in my view, this has been for the best.




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