Monday, November 17, 2014

Long Island Advertising Agencies & 3 Different Types Of Video

By Robert Sutter


No one can argue with the fact that video is engaging. The content showcased is a type that can be registered by not only one's sense of sight but that of hearing as well. Without question, video can be integrated into marketing efforts but one has to wonder what the specific types would be. In order to better understand what video is all about, specifically in relation to Long Island advertising agencies, these 3 methods should not go overlooked.

Long Island advertising agencies will be able to direct your attention to digital press releases. This is just one of the types of video done for marketing purposes and the premise behind these is very simple. Digital press releases are created for the purpose of reporting on news stories, all the while maintaining a sense of neutrality. This is one such form of video to take into account and it is one that is supported by companies along the lines of fishbat.

Animation, depending on the means of a particular agency, can be used for marketing purposes. Think about how these companies have embraced graphic design and its benefits for advertising; wouldn't this type of field prove useful for animation purposes as well? Designs have been created and now it's a matter of utilizing different tools, Flash or otherwise, in order to bring about a sense of movement. In order to bolster one's marketing efforts, animation can prove to be quite useful.

Video podcasts are great for marketing purposes but for two specific reasons. Much like digital press releases, podcasts can be used to present news to the masses. However, a distinct perk of video podcasts is their ability to bring one or more different viewpoints to the matter, which allows for tremendous discussion amongst authorities. These podcasts can be done on a weekly basis, which is probably for the best in terms of consistency.

No one can argue with the fact that video has several different platforms to take into consideration. As you can probably imagine, some of them are more engaging than others, depending on the material they'd like to put forth. Regardless, Long Island advertising agencies would be wise to not only make use of video content but highlight it for the future. If this is done, audiences will be build and, as a result, brands will be able to attain greater levels of awareness.




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