When it comes to the various names in retail, attention should be brought to Amazon. After all, this type of store has been able to bring not only a slew of merchandise for consumers to buy but its own exclusive merchandise, the Kindle and Fire TV included. However, it seems like Amazon is about to branch out. In a move that should grab the attention of Bobby Jain Credit Suisse, this well-known retailer is about to take up business on not only the online front but the physical market as well.
It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.
It's been said that the first store, of this kind, will spring up at a mall known as the Westfield San Francisco Centre. This is a great move, in my view, because it can serve as the proving ground for this particular idea. A mall is always going to be bustling with shoppers, each of them with the desire to not only shop with items on the mind but potentially make impulse purchases as well. To say that a mall will work wonders should probably go without saying.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
Overall, it's only a matter of time until this idea of a brick-and-mortar Amazon store rises or falls. Personally, I hope that it sees success because I believe that Amazon is a big enough name to where it can prove to be viable on both spectrums. For many consumers, it has the online retail market locked. One can only imagine how this could translate into the conventional retail market, provided the right efforts are set in place beforehand.
It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.
It's been said that the first store, of this kind, will spring up at a mall known as the Westfield San Francisco Centre. This is a great move, in my view, because it can serve as the proving ground for this particular idea. A mall is always going to be bustling with shoppers, each of them with the desire to not only shop with items on the mind but potentially make impulse purchases as well. To say that a mall will work wonders should probably go without saying.
Who's to say that other kiosks couldn't open up in other parts of the world when this is all said and done? I believe it to be a possibility and I am sure that Bobby Jain Credit Suisse would be able to agree with such a point. Amazon is a well-known name in the world, whether you have purchased items from its site or not, and the demand for an actual store is pretty high. While this isn't the most typical definition of a "store," though, it's an interesting turn that names like Robert Jain can draw attention to.
Overall, it's only a matter of time until this idea of a brick-and-mortar Amazon store rises or falls. Personally, I hope that it sees success because I believe that Amazon is a big enough name to where it can prove to be viable on both spectrums. For many consumers, it has the online retail market locked. One can only imagine how this could translate into the conventional retail market, provided the right efforts are set in place beforehand.
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