It's 2014 and the use of mobile devices to surf the internet is simply exploding. Long gone are the days where the majority of internet users surfed from the comfort of their home PC or laptop. The advent of mobile devices such as smart phones and tablets has made it extremely easy for people to always be online. As a result, the online business industry continues to grow at an alarming rate. Marketers need to pay attention to trends and in this article we will be looking at a few trends within the mobile marketing space.
Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.
Another rapidly growing trend is the widespread popularity of video for mobile. Right now, 40% of all YouTube's traffic comes from mobile devices and the majority users of social media networks are also mobile. This means that marketers should definitely pay attention to using video content targeted at mobile users to see maximum returns.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
From a pure marketing stand point the 4th/5th trends involve the type of sales pages we send to consumers. The use of inforgraphics, whiteboard, animation and video sales letters are being increasingly used to share messages that consumers can quickly understand and decide if they want to try or not. Everyone is so on the go that we have to hit people hard with our message and not waste their time. Straight to the point marketing is what works in today's world. Marketing that using strong archetypes vs a ton of words is what works.These are the 5 top trends that will make you money.
Mobile Video marketing: marketing through the marketing platform has never been easier especially with most target audiences using smartphones, tablets and iPads to access the internet. Developers today have come up with a new HD video format that many use to advertise through the platform. Video marketing continues to thrive and is effective especially when introducing a new product or brand in the market. Localized data: Any content accessed through the mobile platform today is localized. This means only local content is prioritized, and marketers are taking advantage of these to introduce products to the market.
Another rapidly growing trend is the widespread popularity of video for mobile. Right now, 40% of all YouTube's traffic comes from mobile devices and the majority users of social media networks are also mobile. This means that marketers should definitely pay attention to using video content targeted at mobile users to see maximum returns.
You need to invest in quality tools you can use to assess the success of your mobile marketing campaign. Keep track of different indicators, including the number of visitors you get and the number of sales you generate thanks to your campaign. Review this data on a regular basis to make sure your campaign is efficient and make some changes if necessary.
In closing, the growing rate of mobile users indicates that mobile is the future and marketers all need to step up to the challenge. If you as a marketer want to take the lion's share of profits to be made, then you should start learning how to market to mobile users as soon as possible.
From a pure marketing stand point the 4th/5th trends involve the type of sales pages we send to consumers. The use of inforgraphics, whiteboard, animation and video sales letters are being increasingly used to share messages that consumers can quickly understand and decide if they want to try or not. Everyone is so on the go that we have to hit people hard with our message and not waste their time. Straight to the point marketing is what works in today's world. Marketing that using strong archetypes vs a ton of words is what works.These are the 5 top trends that will make you money.
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