You have probably heard that you should try to promote your product using video, but you've never understood why. Well, here are six reasons why you should go for it.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
With videos, you can use props, music or any other mood-setting tactic to help get your points across. Furthermore, with videos you can expand you reach. How many products are you selling? Say you're promoting three major products that already have landing pages. Videos can accompany these landing pages as a different medium helping to increase the amount of traffic you have coming to your main site. Videos are an extremely powerful marketing tool.
If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
5. It is easier than you think. It might take a few practice runs, but you will learn to make great product videos in no time. Since you are in sales, you are already used to engaging people and pitching a product. On the other hand, writing product briefs is an art unto itself, and you will likely need to pay a writer if you want great content. 6. You can post to multiple locations at once. Google will punish you harshly if you use the same article on multiple sites, but you can host your video on YouTube and embed it anywhere you want without reprisal.
With videos, you can use props, music or any other mood-setting tactic to help get your points across. Furthermore, with videos you can expand you reach. How many products are you selling? Say you're promoting three major products that already have landing pages. Videos can accompany these landing pages as a different medium helping to increase the amount of traffic you have coming to your main site. Videos are an extremely powerful marketing tool.
If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.
About the Author:
Video Marketing Publisher is a news review site that reveals the truths & myths by providing a Video Marketing Publisher Review.
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