Real estate agents will find much of their business online, so it makes sense for them to have websites that perform in all respects. One of the ways that this can be done is by creating URLs that matter. As vague as this statement may seem, creating URLs that rank for various real estate-related terms may be easier than you think. Here are some of the best tips that Long Island SEO experts can provide those that work in this industry.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Keyword placement in URLs should be noted, too. As a real estate agent, you should ensure that every URL on your site has one keyword that you'd like to rank for, provided it's relevant to the content on the page. What this does, along with improve the aforementioned concept of visibility, is help each page rank on different search engines. For those that are looking to improve SEO, keyword placement shouldn't be overlooked.
Additionally, real estate agents should keep stop words out of their website URLs. If you don't know what stop words are, these are essentially terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you will be able to get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
For those that would like to create SEO-friendly URLs, make them readable. This is a good place to begin, as you simply have to shorten them. This can be difficult to do, but understand that URLs should include only the most relevant terms, which is a topic that we will touch on in greater detail. By making things more readable, in this sense, you will attract more real estate clients. Additionally, according to names like www.fishbat.com, you will see more visibility across different search engines.
Keyword placement in URLs should be noted, too. As a real estate agent, you should ensure that every URL on your site has one keyword that you'd like to rank for, provided it's relevant to the content on the page. What this does, along with improve the aforementioned concept of visibility, is help each page rank on different search engines. For those that are looking to improve SEO, keyword placement shouldn't be overlooked.
Additionally, real estate agents should keep stop words out of their website URLs. If you don't know what stop words are, these are essentially terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you will be able to get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
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Please contact fishbat to learn more regarding getting your site to rank.. Unique version for reprint here: Long Island SEO Advice For Real Estate Agents Regarding Urls.
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