Anyone that works in Long Island advertising will attest to the importance of social media for business. LinkedIn is no exception, and the way that it allows users to create company pages shouldn't be ignored. You have probably seen a number of these during your time on the site, but have you considered making one of your own? If so, here are a few do's and don'ts that go a long way in developing your own LinkedIn company page.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Consistency is key when it comes to LinkedIn company page development, too. One of the ways to be consistent is by publishing similar content on your LinkedIn page that you would on any other social media platform, Facebook and Twitter included. You should also use the same branding materials, such as company logos and fonts, across all platforms. This will allow everything to appear uniform, which is essential from a branding perspective.
Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Consistency is key when it comes to LinkedIn company page development, too. One of the ways to be consistent is by publishing similar content on your LinkedIn page that you would on any other social media platform, Facebook and Twitter included. You should also use the same branding materials, such as company logos and fonts, across all platforms. This will allow everything to appear uniform, which is essential from a branding perspective.
Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.
There's also the possibility of content not being published frequently. The best LinkedIn company pages publish content once every few days, at least, to keep themselves relevant. Without fresh, high-quality content, you will be unable to maintain relevance, not only in your industry but in the eyes of your target audience. Content matters, so be proactive in regard to how much goes out on a routine basis.
About the Author:
Would you care for more insight regarding social media and how it aids your bottom line? Consult fishbat for details!. Free reprint available from: Long Island Advertising: The Do's And Don'ts That Help Linkedin Company Page.
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