Friday, June 29, 2018

Unique Marketing Giveaways Guaranteed To Remind Your Clients Of Your Brand

By Christopher Smith


In order to become a successful business owner, you need loyal clients and customers. You have to expand your client base and keep the customers you have at the same time. One of the ways marketers do this is by finding creative ways to keep the company and logo in front of their most valued clients. Marketing gimmicks like ball caps, pens, and pencils may have worked in the past, but unique marketing giveaways, the more tech savvy the better, are the wave of the future.

Aromatherapy is a big trend. Some people have diffusers in every room of the house. The oils supposedly relieve stress and calm nerves. Instead of handing out full size diffusers, companies are offering clients a plug in version. The USB diffuser is imprinted with the corporate logo. This way every time a client plugs it into a laptop or other electronic device, he'll be reminded of the company that gave it to him.

More and more states are creating laws prohibiting drivers from using, or even holding, their phones while they are driving. The fines are beginning to mount, and the laws are going to be enforced. Smart marketers have decided these laws have created an opportunity to keep their company name and logo front and center every time a client gets in his car. They are handing out phone mounts that are attached to air vents to keep clients safe and legal.

Everybody takes selfies these days. Selfie sticks are something most people love to have. There are corporate marketers who have taken the selfie stick to the next level and are imprinting company information on a selfie keychain to give to clients. You just connect the remote to your phone and use the camera to take a photo.

One gimmick that is catching everybody's attention is the power bank juice box. The power bank is inside the box, which gives the business plenty of room on the outside to come up with clever messages. You can't assume the client will keep the box, so imprinting the information on the power bank is important.

An old gimmick with a new twist is a bottle opener that is a replica of an old soda bottle. This item is inexpensive enough to be handed out to the general public at trade shows or stuffed into goody bags and given to clients at corporate events. A plastic food bowl, complete with utensils fitted into the lid, is another food gimmick that people will keep and reuse.

People are more concerned than ever before about germs. They sanitize everything they come in contact with. To capitalize on this phenomenon, companies are handing out small, imprinted bottles of sanitizer spray. The bottles have a contemporary look that people seem to enjoy. They're small enough to fit into pockets and purses.

One way to help build your brand is to give good customers and potential customers clever reminders of your business. Marketing gimmicks aren't new. They have been around for many years, and will continue to be around because they are so effective and popular.




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