Most people who are looking for a house to buy check out neighborhoods on their own before contacting a Realtor. Signage is what alerts them to the fact that a property is available. The information on the sign may determine whether or not they make a call for more information. To ensure that happens the Realtor has to design real estate signs Denver house buyers are intrigued by.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
Proofreading is your responsibility, not the printers. When the printer gives you a sign proof you need to look it over carefully. If there is a misspelled word, you can bet prospective purchasers will catch it, even if you do not. Realtors who, mistakenly, let incorrect and misleading information go up on a sign can get a call from the real estate commission.
Too much copy and too many graphic elements are almost as bad as no sign at all. You need to remember that buyers will probably be driving buy the signs you put up. If the signage is overloaded with copy and cute graphics, the reader's eye won't know what to look at first. You only have a second or so before the sign is out of the reader's line of vision.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
You need to understand who the most likely prospects are for the house you are marketing. You would not expect an investor, looking for rental property, to be interested in the same information as a home buyer looking at exclusive golf course property. You must tailor your signage to your audience and appeal to what is motivating them. If you do not, you have wasted money on the sign.
A strong call to action is critical for a successful sign. Even experienced marketers can forget that you need to take the reader by the hand and tell them what to do. If your goal is a phone call, the number has to be prominent on the sign. The number alone is not sufficient. You have to tell the reader to use it. If you want a buyer to come inside for an open house, you have to say so.
Buying signage in bulk, especially when you are just starting out, is not a good idea. A better idea is to test the market and see what works and what does not. You should also take into consideration the fact that the sign cost may be coming out of your own pocket, or the pocket of the Broker. Buying in bulk makes the cost of an individual sign cheaper, but when the message is wrong, there is no such thing as cheap.
Clever copy and graphics are all well and good, but your signage has to be informative. If the bedroom, bathroom count is a selling feature you need to give the reader the exact number of bedrooms and baths. Being vague is usually not a good marketing tactic. What you don't want to do is put something negotiable, like the asking price, on the sign.
Proofreading is your responsibility, not the printers. When the printer gives you a sign proof you need to look it over carefully. If there is a misspelled word, you can bet prospective purchasers will catch it, even if you do not. Realtors who, mistakenly, let incorrect and misleading information go up on a sign can get a call from the real estate commission.
Too much copy and too many graphic elements are almost as bad as no sign at all. You need to remember that buyers will probably be driving buy the signs you put up. If the signage is overloaded with copy and cute graphics, the reader's eye won't know what to look at first. You only have a second or so before the sign is out of the reader's line of vision.
The right signage can help sell a house. The wrong sign is expensive and may mean that a property stays on the market longer than it should. As a professional Realtor you have to know what makes the difference.
About the Author:
You can get a summary of the things to keep in mind when ordering custom real estate signs Denver companies supply at http://www.signsonbroadway.com today.
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