Monday, March 19, 2018

Long Island SEO & The Important Details Regarding Internal Linking

By Arthur Williams


It's been said that links are one of the most, if not the most, powerful tools for Long Island SEO. For this reason, it's important to obtain them from various sources in order to rank on different search engines. Internal linking is one of the best ways that it can be done, as it allows links to be built on specific domains, linking back to them in the process. Here are some of the most important details regarding internal linking that may influence you to be more proactive in this regard.

When you create a link on your site, in order to lead a user to another page on that very site, you have partaken in an internal linking practice. You may think that this is only done for navigation, which makes sense. After all, you want to make the user experience as seamless as possible, which is one of the many goals associated with Long Island SEO. However, the value associated with internal linking goes far deeper.

Another reason why a company should create an internal linking strategy is to help with rankings. This is the main goal of SEO in general, but the fact that it can be helped by linking to yourself shouldn't be overlooked. After all, links are regarded as signals, which means that if they have the proper anchor text, they can aid the other links you've gained. Reputable names along the lines of fishbat.com will be able to say the same.

Now that you know some of the benefits associated with internal linking, it's important to know how it should be done. First, ask yourself if the link you're planning on incorporating has some kind of value. Will it be able to lead a user to another page? Will it provide said user with information that will either keep them enlightened or encourage them to make a purchase? Value comes in many forms, so this is more than worth keeping in mind.

The number of internal links you include should be noted, too. One of the cardinal rules of links in general is that the fewer there are on a site, the more value they will have. What this means is that you shouldn't include too many links on a single page. Not only does this decrease value, but it can actually hurt your rankings in the long term. Careful implementation is needed, so be mindful of where you place them.




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