Wednesday, May 10, 2017

Online Marketing Companies: The Do's & Don'ts To Know Regarding URL Shorteners

By Rob Sutter


Are you looking to become a marketer on the Internet? If so, you should be aware of the various tools available to you. Among the tools in question are URL or link shorteners, which have become quite popular as of late. What you may not know about them, however, is that it's not as simple as plugging in links to make them effect. Here are a few do's and don'ts from online marketing companies that will, hopefully, help you get the most out of these tools as possible.

DO make note of the more reliable tools. In order to get the most out of your link shortener, make sure that it is reliable. Any online marketing company will tell you to do the same, the main reason being that these tools aren't made the same. As a matter of fact, depending on what you use, your shortened URL may come out broken. Names such as www.fishbat.com can tell you that this can create serious problems from an SEO standpoint.

DON'T let web browser extensions go unnoticed. URL shorteners are convenient tools, especially if you have the right extensions. Depending on the web browser you use, you may be able to download an extension that will shorten your URLs in no time. What this means is that you won't have to constantly visit the same site to do this. This will save you considerable time, which is the main reason why you should take the time to download your desired extension.

DO make note of tracking. Another reason why you should use a link shortener is that it can track your progress. You might have a shortened link you're confident about, but this doesn't necessarily mean that you have everything you need. This is why it's worth noting the tracking functionality that shortener tools have to offer. Not only will you be able to see how many times your links are clicked, but you can tailor your efforts around them to boot.

DON'T forget that shortened URLs can be used virtually anywhere. Are you the kind of person that posts regularly on social media? What if you're on YouTube and would like to upload videos on a constant basis? Whatever the case may be, shortened URLs can bolster your content. Not only will they help your text appear cleaner, but you may see more engagement in the future. This speaks volumes about the versatility that these URLs boast.




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