When you think of soda brands, what names spring to mind? Coca-Cola, Sprite, and Pepsi are just a couple of big names, and it's fair to assume that you've seen them advertised in different ways. Did you know, though, that one of the best ways for them to be marketed is by way of truck wraps? If you're curious to know how these wraps should be designed, with soda brands in mind, read on.
First and foremost, soda truck wraps must feature the right colors. For example, Coca-Cola has a red and white color pairing, which has been commonplace for decades. Sprite has more of a focus on green. Even though these are just a couple of examples, their reliance on certain hues cannot be ignored. With that said, there is much more to know about these wraps, which is where further expertise from the likes of JMR Graphics comes into play.
Anyone that specializes in marketing across all avenues can tell you that truck wraps should be sharp, too. Any food product that's showcased should follow this rule, as crisp visuals will help it look more appetizing. What this means is that companies should invest in graphic design practices that uphold this idea. Your vehicle wraps are not going to be as effective if low-resolution images are at the forefront.
Finally, soda brands should be mindful of the specific types of products that they offer. Coca-Cola's original beverage will remain the favorite, but this doesn't mean that the company is against promoting other products. As a matter of fact, whenever Christmas rolls around, you're likely to see holiday-branded merchandise. Who's to say that the likeness of Santa Claus won't find its way onto vehicle wraps along with these iconic drinks? A variety of products matters just as well.
As you can see, there is quite a bit of work that goes into designing vehicle wraps specifically for soda products. While soda is readily available and oftentimes affordable, this doesn't necessarily mean that it will sell. It has to be promoted through different means, and it seems like out-of-home methods like these wraps perform well. For this reason, if you're looking to get into business, this might be worth looking into going forward.
First and foremost, soda truck wraps must feature the right colors. For example, Coca-Cola has a red and white color pairing, which has been commonplace for decades. Sprite has more of a focus on green. Even though these are just a couple of examples, their reliance on certain hues cannot be ignored. With that said, there is much more to know about these wraps, which is where further expertise from the likes of JMR Graphics comes into play.
Anyone that specializes in marketing across all avenues can tell you that truck wraps should be sharp, too. Any food product that's showcased should follow this rule, as crisp visuals will help it look more appetizing. What this means is that companies should invest in graphic design practices that uphold this idea. Your vehicle wraps are not going to be as effective if low-resolution images are at the forefront.
Finally, soda brands should be mindful of the specific types of products that they offer. Coca-Cola's original beverage will remain the favorite, but this doesn't mean that the company is against promoting other products. As a matter of fact, whenever Christmas rolls around, you're likely to see holiday-branded merchandise. Who's to say that the likeness of Santa Claus won't find its way onto vehicle wraps along with these iconic drinks? A variety of products matters just as well.
As you can see, there is quite a bit of work that goes into designing vehicle wraps specifically for soda products. While soda is readily available and oftentimes affordable, this doesn't necessarily mean that it will sell. It has to be promoted through different means, and it seems like out-of-home methods like these wraps perform well. For this reason, if you're looking to get into business, this might be worth looking into going forward.
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Kindly contact JMR Graphics if you are interested in using truck graphics.. Free reprint available from: How Truck Wraps For Soda Brands Should Be Made.
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