Saturday, March 25, 2017

Long Island SEO & How To Design Ads With Staying Power

By Arthur Williams


If there's one thing that can be said about advertisements in general, it's that the best ones stick to your mind. They are the ones that you cannot help but to remember, which I'm sure any Long Island SEO specialist can attest. However, it's important to understand why certain ads stand the test of time. For those that are looking to get into marketing as a career, this is what you should know about memorable ads.

Perhaps the most important thing that an ad should do is stand out. There are so many different messages that appear and sound the same, which means that it's more difficult for the average person to take them to heart. While it might seem scary for a business owner, it may be in their best interest to go outside of their comfort zone and do something incredibly different. Many Long Island SEO companies will be able to agree.

The most memorable ads tend to be relevant without running the risk of becoming dated. While it might seem tempting to draw inspiration from news stories, the truth of the matter is that they only have so much staying power. Instead, why not focus on the trends that people enjoy in the modern era? Even if those trends eventually fade, ads can be looked back on as individual time capsules. This can provide ads with more relevance.

Finally, ads are only truly memorable when they are shared around. This goes beyond TV commercials and radio time, which brings us to social media. According to companies such as fishbat, there are massive audiences that the likes of Facebook, Twitter and Instagram can boast. What this means is that ads can be shared through these channels, making their way to the feeds of others. When ads are crafted well and have clear messages, it's easier for them to make waves.

It's important to keep these details in mind if your goal is to make the most memorable ads possible. Companies will try to sell people on a number of products and services, but some of them fall short. In many situations, this is due to their marketing not being up to par with the competition. It's a simple matter of making their ads easy to remember. These are just a few ways that such a goal can be achieved.




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