To say that GIFs are popular these days would be an understatement. As a matter of fact, they can be found across different forms of media, ranging from instant messaging services to social media. However, it's worth noting the importance of animation for web design companies. If you're thinking about including animation in your own projects, here are a couple of pros & cons that you'd be wise to make note of.
PRO - Animation grabs the attention of others. Compared to static images that can be found on virtually any website, GIFs are definitely better at grabbing the attention of others. The reason for this is that they move, meaning that they generate more interest by nature. Users want to know how these GIFs end, hoping for a funny or otherwise satisfying result. This is just one of the many pros that companies like Lounge Lizard can recognize.
CON - The file sizes associated with animation are bigger. The more cardinal sin that a website can break is not being fast. A slower loading speed, for example, tends to be a result of an overabundance of content. As any web design company will tell you, GIFs take up more space than almost any other image file size. What this means is that designers have to be mindful about where they implement forms of animation.
PRO - Animation can be quite varied. This is especially true when looking at the GIFs discussed earlier. They can depict everything from technology in action to big moments in sports, meaning that they aren't limited to different avenues of entertainment. As a matter of fact, if you have the tools, you can make a GIF out of virtually video clip imaginable. Simply put, there are few limits placed on animation in the digital age.
CON - If you're not careful, your animation will become pixelated. GIFs are engaging, as stated earlier, but only when they're made properly. If you don't know what you're doing, your images will come out pixelated in motion. This comes across as amateurish, even if you've been involved in web design for years. You have to create GIFs with a sense of care. Without it, your images won't be as engaging as they have the potential to be.
PRO - Animation grabs the attention of others. Compared to static images that can be found on virtually any website, GIFs are definitely better at grabbing the attention of others. The reason for this is that they move, meaning that they generate more interest by nature. Users want to know how these GIFs end, hoping for a funny or otherwise satisfying result. This is just one of the many pros that companies like Lounge Lizard can recognize.
CON - The file sizes associated with animation are bigger. The more cardinal sin that a website can break is not being fast. A slower loading speed, for example, tends to be a result of an overabundance of content. As any web design company will tell you, GIFs take up more space than almost any other image file size. What this means is that designers have to be mindful about where they implement forms of animation.
PRO - Animation can be quite varied. This is especially true when looking at the GIFs discussed earlier. They can depict everything from technology in action to big moments in sports, meaning that they aren't limited to different avenues of entertainment. As a matter of fact, if you have the tools, you can make a GIF out of virtually video clip imaginable. Simply put, there are few limits placed on animation in the digital age.
CON - If you're not careful, your animation will become pixelated. GIFs are engaging, as stated earlier, but only when they're made properly. If you don't know what you're doing, your images will come out pixelated in motion. This comes across as amateurish, even if you've been involved in web design for years. You have to create GIFs with a sense of care. Without it, your images won't be as engaging as they have the potential to be.
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