Monday, January 9, 2017

3 Takeaways From Vine, By Long Island Advertising Agencies

By Arthur Williams


To say that the news of Vine's discontinuation came as a surprise would be something of an understatement. After all, it was such a different platform for entertainment purposes that no one thought it would go away. Long Island advertising agencies will tell you, though, that Vine made a lasting impression. As a matter of fact, here are 3 takeaways that we will be able to gain as a result of the impression in question.

As companies such as fishbat will be able to attest, Vine reaffirmed the importance of immediacy. With Vine content being limited to six-second videos, not unlike GIFs with sound, it forced content creators to think outside of the box. They focused more so on quick humor that would result in their Vines being watched over and over again. After all, content is usually best when it doesn't waste a user's time.

Vine also proved that it was capable of drawing in established stars and creating new ones. Long Island advertising agencies across the board can agree, judging by the various men and women that have used Vine. Josh Peck, for example, was quite prominent on the service. Thomas Sanders might not have become as popular as he did without Vine, either. This is one of the more underrated components that should be noted.

More than anything else, it would seem, Vine reaffirmed the importance of video in the digital age. While it's possible to reach people through written content and audio alike, it seems like video is the most digestive form of media in the world today. Everyone watches it, regardless of the subject matter, and it has become easier to host as well. Even though Vine cannot be used for this purpose anymore, other platforms exist for your benefit.

Even though Vine might be forgotten in the long run, it shouldn't. In fact, it should be regarded for how unique it was, allowing men and women to create their own strings of videos that could be watched with ease. Vine has been around for 3 years and during that span of time, it has been able to create a legacy of its own. Will anything be able to take its place once it's faded for good? Only time will tell.




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