Friday, September 2, 2016

Emerging Trends In Hotel Video Production

By Nancy Ellis


Videography is the art of creating moving images which are aimed at passing certain information. This technology has made things smarter in the way we pass information. Sometimes, people may not have time to read some of the information provided by these hotels in their sites. This has made hotel Video Production remain the mostly preferred method for marketing.

Video shooting is one of the best and effective ways in which hotels use to reach their clients. However the move also comes with challenges which forces for businesses to adapt to these challenges. One of the current trends is the availability of different hotels providing the same services. This has negatively impacted the new upcoming hotels in the industry.

For professionals to attain quality production, it is always advisable for them to adapt to these technological advancements. This helps in quality service delivery for their clients at all times. This is because some of the old cameras used in shooting these videos may not have some of the features and this can limit them from delivering quality production. Also being fully equipped with skills to use these cameras and adopting new trends facing the industry is also recommended.

For every production to be done, the business has to put aside some amount of money to finance the project. Before a hotel comes to a conclusion that the information that they intent to pass to the public should be video generated, the cost of financing the project should be first determined, this will help the organization to determine whether it is in a position to cater for all the costs.

This is because some of these videographers lack the right skill and expertise when doing the job. This in turn leads to poor service delivery and customer dissatisfaction. To avoid this, hotels are thereby advised to outsource for professionals who are well equipped with skills, knowledge and the right equipment in order to ensure quality production at all times.

These cultural practices which can be used may include the type of food which are usually associated with certain cultures or activities which features some cultural communities in the world. This makes customers have that unforgettable experience when they visit the hotels forgetting even that they were far from their home.

Since internet is one way of reaching large number of people. For hotels to reach customers outside there, they should embrace internet marketing where high quality videos about the hotel and organization are produced. This may include small short videos which feature different services provided by the organization.

This is because spammers may hack these sites and steal some confidential information that the clients are using especially in online bookings. This exposes the client to a lot of risks and this information entered can be used to hack the hotels website or capture passwords of clients bank accounts in scenarios where payments are done online.




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