Saturday, September 10, 2016

Boosting Business With Custom Trade Show Swag

By Kenneth Miller


A lot of companies use advertising and marketing to increase sales, attract customers and to boost profits. Radio and television commercials and advertisements in local press can be very effective and has worked for many businesses. Another way of promoting your business is by using custom trade show swag and many items are available.

Swag is an item that you give to potential customers for free and you will need to think carefully about the type of product you wish to hand out. Things such as t shirts, baseball hats and other items of clothing with your company name or logo are very popular. Many other businesses will hand out sweet jars with their name on or items such as drinks bottles and snack boxes.

A large number of companies have said that they get more business after attending events, shows and exhibitions and handing out free stuff. A popular piece of merchandise has been mini flash drives with a logo stamped on. Most people own a cell phone and laptop so handing out free items relating to these devices is also a very useful marketing tool.

Giving out free merchandise is always effective and is a very good marketing tool for any type of business. Most food manufacturers will often give away samples of their wares to attract potential clients and this is a proven promotional technique. It is always advisable to try and speak to people you give your merchandise out to so that you can promote your product on a one to one level.

If your business is targeting children it is essential that any items you give out to them are safe. Only purchase items from supply companies that sell licensed products that have passed safety inspections. Anything made of glass or containing small pieces should be avoided and things like soft toys are a much better option.

When you are searching for a firm to manufacture and supply your promotional material there are many choices. Most firms can be found online and after letting them know what you need they will customize products to suit. It can be worth contacting them by telephone or email before you order as they will often make suggestions and share ideas which could be more effective than your original idea.

When you visit the exhibition or show it is essential to have plenty of swag to hand out to potential clients. Many of the large trade shows and fairs will go on for days and if you run out of merchandise it will not give a good impression. You should order more merchandise than you will need because you can always take it along to the next event so it is not surplus to requirement.

It is essential to use the highest quality of product that your marketing budget will allow. If you hand out free stuff away and it breaks or is not fit for purpose it will give your potential clients the wrong idea. When you use clothing to promote your company, you should always offer shirts in various sizes and colors, to appeal to a wider market.




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