Wednesday, July 29, 2015

Tips In Making Your Custom Trade Show Displays Shine

By Phyllis Schroeder


There are numerous industries these days that are looking for marketing strategies that are effective for their business. One of the many marketing strategies that can be used nowadays is the use of custom trade show displays. No matter what field it is, be it healthcare, insurance, government, education, technology, or food, the tradeshow should be a good option for marketing.

This particular display highlights the products that you have to offer to the market. It should increase the exposure you have in the industry. If you want to make this a big success, then there are several tips that you must take advantage of. Here are the best tips you can use if you want to make your business shine during the tradeshow.

First, pick out a theme to follow during this event. When thinking of a theme, you do not have to focus on having expensive and elaborate ones. Simple themes should be good enough. The main point to focus on when picking themes is that it should have a huge relevance to your business, products, and sales pitch.

You must also learn to use audio and video materials to your advantage. When you are picking out what audio and video materials to use, you have to pick out the ones that are engaging, interactive, and informative. These materials can easily catch the target market's attention. It can keep them coming to your display booth.

Special effects can be used together with the audio-video materials that you have at your disposal. Of course, the special effects should be used to impress the target market. You can use special effects such as the spotlight to especially put your flagship product under the limelight. It should help promote your products better.

Music is also a requirement for the showcase. The music that you choose to play during the showcase should be relevant to your company as well as to your sales pitch. You have a wide variety of music to choose from, ranging from metal to slow rock. It is up to you to decide which music is suitable for the business.

Prepare enough promotional items to give out during the tradeshow. You can pick out any kind of promotional item to hand out during that event nowadays. You can choose to give out calendars, imprinted pens, pins, candles, or t-shirts. Make sure that these promotional items have the company's name and logo, to remind potential buyers of your company when they see them.

It will be beneficial for you to have a company mascot. The mascot is the one that draws the attention of the target market to your showcase. You have to feature one so that your display will stand out from the rest of the ones showcasing their trade in the fair. To feature a mascot, it should be easier for you to rent the costume that the mascot wears.

When you are able to afford it, consider employing a celebrity spokesperson. You do not have to choose the supermodels or the top actors and actresses for that. Even the local celebrities should be good enough candidates to become your spokesperson. You just have to find the ones that can become a good image representative for your product.




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