Sunday, July 26, 2015

Creating Better Trade Show Exhibit Designs

By Phyllis Schroeder


As an exhibitor, you ought to make sure that your booth would stand out from the rest that can be found in there. When that happens, then you would be able to say to yourself that all your hard work has been worth it. You planned for this really well and that is the reason why you shall reap the fruits of your labor.

You must make up your mind on how large your pictures can get. Be reminded that they are already part of your trade show exhibit designs. They can bring more life to your work and that is something that you really need as of this moment. Without this feature, your design will be the same as before.

You must implement the right blend of colors in your posters. Be reminded that people can be very particular with the colors that they are seeing. If you have placed to much neon hues in here and you are bound to fail. Try to be creative and wise at the same time. Spend more effort in mixing and matching things.

Be specific with the tools that one would be using for the design of your main tarp. Keep in mind that everything that you would be put in there has to be seen by a lot of people. If not, then your masterpiece is going to be another pass me by booth that no one would dare to have a second glance on. That can be the worst fate ever.

You need to be wise with the decisions that you are making. If the first draft of the design does not appeal to you that much, then you are encouraged to change. It does not matter if you would have a lot of revisions in here. What is important is that you are wiling to finish what you have started.

Explore on the deepening methods that you can apply in here. Never forget that your booth should be out of the ordinary in an elegant way. So, make the most out the latest technology and know all the methods which can help you one way or another. This is really the right time for you to be innovative.

Cut everything in the right dimensions. Again, accuracy is very much needed in here. If the posters are going to be a little bit too short, then that can compromise your entire work. So, brief your team thoroughly and let them know that you would not tolerate any kind of mistake from their end.

Mainly focus on your brand. Those images and other texts are just helping agents. If you have the name of your company in the largest font, then people would know whom they are talking to. When that happens, then it would not be that hard for you to start with your sales pitch.

Overall, settle for perfection and that can never be emphasized enough. Put in your mind that there will be some people who will be more critical then you. So, try to meet their standards as much as you can.




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