Sunday, September 14, 2014

How To Make Successful Classifieds

By Kerri Stout


Classified ads are definitely important parts of marketing. That is why you have to do your best with the making of the UTK classifieds. This is what will decide whether the business that you are promoting will become a success or if it will become a great failure. To make a successful ad, here are simple tips that you should bear in mind.

First of all, you have to select the right publication to use for it. It is better for you to pick the best publication to publish your ad because you can get good results out of it instead of using random publications. You have to save money so you have to choose the best publication for your ad. You can avoid waste if you do this too.

The classified ads section of the publication you are using for the advertisement of your product or service should contain a lot of details that can help you with your marketing strategy. Thus, you have to look into it carefully. Look at how your competitors do their advertisements since you can use that detail into yours.

The ads you are planning to post should have a proper category to which it will belong. If you are not aware of what category you should use for your ads, then you better look into the ads posted by your competitors and see what category they have used. You can follow suit with what your competitors have used.

When you are writing the ads, you better brainstorm well what headline you will be using. The headline is the part of the ads that will be catching the interest of readers. If you do not make a good impact with the headline, it will make your ads less useful. You should pick a good winner for the headline of your ads.

It is also important that you write a complete sales message regarding the product or the service that you are promoting. To do this, write a lengthy sales message first and cut it down to size. The essential elements should be retained in the final sales message. The essential elements include headline, offer, benefits, call to action, contact information, and others.

When writing the sales message, it is better if you can make use of a telegraphic language. Telegraphic language can be likened to when you are sending cablegrams in he past. The telegraphic language is basically the format that most readers are accustomed with in the classified ads section.

Abbreviating the words you use in the sales message should work out in your favor. There are words or phrases that can be easily understood by your readers even if you abbreviate them. Even unlikely words like booklet can be easily abbreviated as bklt. When abbreviating, you cut down the character length of the ads.

Testing the effectiveness of the advertisement is a given. You should post other ads with a similar headline or a similar content in the same publication and see which one has the most pull. Aside from that, try posting the same ad in another publication and do the same testing. The results will be helpful in your marketing plan.




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