Monday, September 22, 2014

A Buy Button Has Been Introduced By Twitter

By Bilal Hamdan


Twitter has now turned itself into a shopping mall by introducing a "buy button" onto its platform. The initial thrust is going to limit the application to mobile applications only, and that only to short term gigs such as T-shirts and events tickets. The idea for Twitter is to create a totally new revenue stream for a company that relies mostly on advertising at the present time.



When people tap the buy button they will be able to enter shipping and payment information. After that the order information will be sent to the seller. Users will not have to re-enter their information for a future purchase as it will be stored.

All of the social networks, including Pinterest see the making of their platforms into e-commerce sites as the wave of the future, where if they fail to take advantage of the wave, they may miss out altogether. It would be safe to say that they all are into some sort of a plan or are experimenting with an e-commerce ability, but as of yet none of them have a real concrete plan of implementation.

You would have to admit that Twitter is out in front, as Twitter is already testing a live app, and possibly also in the right area. Interestingly enough, most of the members of any of the social networking sites as in Twitter and Facebook already turn to an embedded link to guide buyers to another site so that they are able purchase merchandise. It is just that by having their personal direct buying links, the social media sites can require payment of a fee, where as now the websites can't charge one.

The only problem might be privacy. If a person does not trust Twitter, the person will not want to give Twitter his financial information. He will be afraid to do so and would want to provide it to the seller directly.

One of the best things about Twitter is the website is constantly coming up with creative strategies to assist individuals who have e-commerce businesses. Twitter has now enabled a convenient buy button, which you can turn to for in-tweet purchases, which makes making revenue on the Internet quite a bit easier. You also are able utilize this on any smartphone, including android and Apple phones, and this is being used by a select group of individuals during the initial testing phase. Partners such as Stripe and Fancy are taking part in this initial testing.




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