Companies are using promotional gifts in order to promote themselves as well as their services and products. These would help in communicating to them what your brand is for while making it much more memorable. These are normally given during trade shows and conventions or even outside at sidewalks where a lot of people are passing by.
Common items given for those purposes are tote bags, pens and mugs with your brand name written on them. But there are those that are giving unique promotional gifts which stands out from others and impress them longer. Here are some guides in creating one for the company you have which you can hand out next time.
Make something that does not fit in an envelope and more at home in a box or package. This will build anticipation for the people you gave it to and they would be excited to open it soon. They would also have no idea on what they will be receiving creating an element of surprise in the process.
Give them something to do when they received the item so it will stick to their memory better. An example of this is done by a toothpaste company where they gave ice creams and the stick it is on is shaped like a toothbrush reminding them to brush their teeth after eating the food. These things that would incline the recipient to take action is better.
Make it relevant with your business so it will be easy for them to connect it with your products and services. These can be things that are telling a related story of your company which means something to the business. The benefits will also be shown when your business is being patronized by them.
Avoid crafting something with a generic or cheap look even tough the production of the items must not be expensive. Be creative in crafting a classy look in order for you to leave good impressions to the customers. There are also people who are prohibited to accept expensive items as a gift because of their company rules so crafting a cheap present is better.
Do not forget to include your brand logo in the items to remind them on who they came from. This must be placed in a prominent area but make sure that it does not destroy the aesthetic of the object. Making your logo as big as the object will make it very visible to the people but it will give them an idea that you are pushing your name too hard.
Select an item that can last, not the same as flowers which withers away or food that must be eaten right away. This will be a reminder for them even years have passed since you gave the present to them. It would be great if you could craft something they can display proudly inside their house or they can use sometimes.
And lastly, make sure that the effort you put in making them will be felt by the people who are going to receive it. Having a concept that was not done before by others or only a very few companies that would have a great impact with your customers. This would be a fun activity for your team as well in allowing their creativity to be exercised.
Common items given for those purposes are tote bags, pens and mugs with your brand name written on them. But there are those that are giving unique promotional gifts which stands out from others and impress them longer. Here are some guides in creating one for the company you have which you can hand out next time.
Make something that does not fit in an envelope and more at home in a box or package. This will build anticipation for the people you gave it to and they would be excited to open it soon. They would also have no idea on what they will be receiving creating an element of surprise in the process.
Give them something to do when they received the item so it will stick to their memory better. An example of this is done by a toothpaste company where they gave ice creams and the stick it is on is shaped like a toothbrush reminding them to brush their teeth after eating the food. These things that would incline the recipient to take action is better.
Make it relevant with your business so it will be easy for them to connect it with your products and services. These can be things that are telling a related story of your company which means something to the business. The benefits will also be shown when your business is being patronized by them.
Avoid crafting something with a generic or cheap look even tough the production of the items must not be expensive. Be creative in crafting a classy look in order for you to leave good impressions to the customers. There are also people who are prohibited to accept expensive items as a gift because of their company rules so crafting a cheap present is better.
Do not forget to include your brand logo in the items to remind them on who they came from. This must be placed in a prominent area but make sure that it does not destroy the aesthetic of the object. Making your logo as big as the object will make it very visible to the people but it will give them an idea that you are pushing your name too hard.
Select an item that can last, not the same as flowers which withers away or food that must be eaten right away. This will be a reminder for them even years have passed since you gave the present to them. It would be great if you could craft something they can display proudly inside their house or they can use sometimes.
And lastly, make sure that the effort you put in making them will be felt by the people who are going to receive it. Having a concept that was not done before by others or only a very few companies that would have a great impact with your customers. This would be a fun activity for your team as well in allowing their creativity to be exercised.
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Nice post. If you are confused in selecting unique corporate gifts. Always go for something which is useful and trendy. Like Customised USB in Dubai
ReplyDeleteGreat survey, I'm sure you're getting a great response. promotional gifts
ReplyDelete