The smart article marketer knows the value of finding new ways to gain more exposure. The obvious design on that is to drive more traffic to your site for your end goals.
Sometimes it is smart to stop following the crowd because that will sometimes cause you to lose out. Remember that you have to test and give new things a chance, and that will sometimes yield fruit for you. Those who do well in business tend to have similar traits, behaviors and beliefs.
You may know that when Google instituted the update known as Panda or Farmer, article marketing was forever changed. Whereas in the past, all you had to do to get your article highly ranked was to submit it to one of the top directories, since early 2011, this no longer works as well. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. There's nothing mysterious about content syndication -as an article marketer, the main thing to focus on is quality, as this will cause others to want to use your content. Many article marketers simply publish single articles and then don't follow up in any way. That is a huge mistake because you cannot allow yourself to be subject to the whims of the business environment. We will illustrate our point with an example, and it is something you can do and build upon. Locate some of the largest and most popular websites and blogs on subjects related to your own. Ask some of these bloggers and site owners if you could send them some content that they might like to publish. If you can provide links to other related articles you've published in the past, so much the better.
The key here is to find markets that have strong ties to yours in some way. If you think this will not work, then perhaps you can try it and see the results for yourself.
This is fairly straightforward, but many article writers don't really consider this enough. Articles must be appealing and relevant to your readers if you want to get results from your article marketing efforts. No matter what niche you're targeting, put yourself in the shoes of your potential reader and address his needs. To do this effectively may take some effort on your part, unless you're already intimately familiar with the niche you're writing about. Do whatever research is necessary to make sure you're up to speed with the concerns of your audience.
Diversity in your marketing and advertising is one of the key components to a strong marketing effort.
Sometimes it is smart to stop following the crowd because that will sometimes cause you to lose out. Remember that you have to test and give new things a chance, and that will sometimes yield fruit for you. Those who do well in business tend to have similar traits, behaviors and beliefs.
You may know that when Google instituted the update known as Panda or Farmer, article marketing was forever changed. Whereas in the past, all you had to do to get your article highly ranked was to submit it to one of the top directories, since early 2011, this no longer works as well. While you still can submit your articles to directories, this shouldn't be your primary focus at this stage of the game. The only real value of the directories at this point is that they are a platform where they can be discovered and republished by others -i.e. content syndication. There's nothing mysterious about content syndication -as an article marketer, the main thing to focus on is quality, as this will cause others to want to use your content. Many article marketers simply publish single articles and then don't follow up in any way. That is a huge mistake because you cannot allow yourself to be subject to the whims of the business environment. We will illustrate our point with an example, and it is something you can do and build upon. Locate some of the largest and most popular websites and blogs on subjects related to your own. Ask some of these bloggers and site owners if you could send them some content that they might like to publish. If you can provide links to other related articles you've published in the past, so much the better.
The key here is to find markets that have strong ties to yours in some way. If you think this will not work, then perhaps you can try it and see the results for yourself.
This is fairly straightforward, but many article writers don't really consider this enough. Articles must be appealing and relevant to your readers if you want to get results from your article marketing efforts. No matter what niche you're targeting, put yourself in the shoes of your potential reader and address his needs. To do this effectively may take some effort on your part, unless you're already intimately familiar with the niche you're writing about. Do whatever research is necessary to make sure you're up to speed with the concerns of your audience.
Diversity in your marketing and advertising is one of the key components to a strong marketing effort.
About the Author:
Rob Fore is an expert when it comes to article writing software. To find out more, watch this article writing software review video.
No comments:
Post a Comment