The purposes that trade shows serve are numerous. Not only are they meant to bring businesses together, but they have the potential to foster relationships that will last for years to come. Are you new to the trade show scene, but are looking to make a sizable impression? For anyone that falls into this particular camp, here are 4 important questions about these events that online marketing companies will be able to answer.
"If I'm researching trade shows, which industries will come up?" There are numerous industries that actively present at these events, as you'll come to realize. For instance, E3 is the largest trade event in the video games industry, and it attracts both gamers and journalists around the world. Other industries to account for include real estate, music, and tourism. To put it simply, virtually everything under the sun is included.
"How much space will I need?" When setting up your booth, you have to account for the space that you'll need ahead of time. There's no one right answer to this question, mainly because every company is different. They have unique goals and budgets to account for, which is why it's important to map out every last detail ahead of time. This is just one of the many factors that agencies like fishbat take into account.
"What can I do to make my booth stand out?" There are many ways that this can be done, some more doable than others. First, use a combination of striking colors and graphics so that you catch the attention of others. You should also use various multimedia, video included, as other booths on the floor may be lacking it. Next, offer freebies so that people will be more inclined to stick around. These are just a few ways to create a trade show presence that's nothing short of unique.
"How should I follow up on this event?" While the initial trade show is important, in terms of your strategy, the follow-through after the fact is just as vital. Take the time to send out a PR detailing your time at the event. Create social media posts that cover some of the highlights. These are just a few examples, but if you take the time to follow up, you'll get even more value of what you've done at the trade show.
"If I'm researching trade shows, which industries will come up?" There are numerous industries that actively present at these events, as you'll come to realize. For instance, E3 is the largest trade event in the video games industry, and it attracts both gamers and journalists around the world. Other industries to account for include real estate, music, and tourism. To put it simply, virtually everything under the sun is included.
"How much space will I need?" When setting up your booth, you have to account for the space that you'll need ahead of time. There's no one right answer to this question, mainly because every company is different. They have unique goals and budgets to account for, which is why it's important to map out every last detail ahead of time. This is just one of the many factors that agencies like fishbat take into account.
"What can I do to make my booth stand out?" There are many ways that this can be done, some more doable than others. First, use a combination of striking colors and graphics so that you catch the attention of others. You should also use various multimedia, video included, as other booths on the floor may be lacking it. Next, offer freebies so that people will be more inclined to stick around. These are just a few ways to create a trade show presence that's nothing short of unique.
"How should I follow up on this event?" While the initial trade show is important, in terms of your strategy, the follow-through after the fact is just as vital. Take the time to send out a PR detailing your time at the event. Create social media posts that cover some of the highlights. These are just a few examples, but if you take the time to follow up, you'll get even more value of what you've done at the trade show.
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