Thursday, August 9, 2018

4 Categories Of Vlogs A Long Island Advertising Agency May Create

By Rob Sutter


Also known as video blogs, vlogs are among the most popular forms of content online today. Even though they are mostly prevalent on YouTube, they can be found across a number of websites that host user-made content. What you may know is that vlogs fall into different subtypes, which your local Long Island advertising agency can attest. Here are 4 types of vlogs that should be recognized.

Lifestyle - A lifestyle vlog, for those that don't know, takes the viewer into the life of the vlogger behind the camera. While many of these videos tend to be sit-down discussions, usually in one's bedroom or office, others take viewers on trips. These can range from simple grocery store trips to full-on vacations. Whatever the case may be, this is one of the many varieties that companies along the lines of fishbat can tell you about.

Unboxing - This is perhaps the most popular type of video among those that are into video games, comic books, toys, and anything else that may fall under the "hobbyist" label. Even though seeing someone simply unbox an action figure doesn't sound appealing in theory, it can actually be quite quite engaging. In fact, it can be argued that purchases increase as a result of this type of vlog. It provides, in essence, free advertising that companies and manufacturers benefit from.

Beauty - Have you ever seen a hairstyle and wondered, "how can I get that?" This may be where a beauty vlog can come into play. Not only does this type of video focus on hair care, but it can also be used to show how to apply makeup, use moisturizer, or what have you. Simply put, beauty vlogs are focused on cosmetics. They provide help to those that may have been searching for the perfect look but don't know where to start.

Gaming - On the surface, it doesn't seem as fun to watch someone play a video game as it to play one yourself. Nonetheless, gaming vlogs have become quite popular among those that are passionate about this hobby. Much like with unboxings, these have gone a long way in drumming up interest in certain products, thereby increasing the likelihood of purchases being made. Whether it's news or gameplay footage being presented, this type of vlog is hard to deny.




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