To make your website stand out, you have to implement high-quality content. Video is one of the many examples of content that not only generates attention but could prove useful from a sales perspective. With that said, you may be curious to know how to implement video so that it provides value without hampering your site's functionality. Here are a few questions that Long Island web design companies will be able to answer.
"What's the ideal length of a video for a website?" First, you have to ask what type of video you'd like to create. Are you looking to develop a testimonial featuring a single person? What about a demonstration of a product or service you provide? Ideal video lengths will vary, which is why it's in your best interest to play with different options. This will make it easier to provide high-quality content that the likes of Lounge Lizard can approve of.
"What are the rules regarding auto-play?" The most cardinal rule to follow, when it comes to videos that play on website, is to disable auto-play. You don't want someone to visit your site, only for the content in question to immediately play afterward. This can hinder the user experience, all but guaranteeing that the visitor won't be coming back again. If you provide video content, give the user the option as to whether they'd like to play it.
"How can I create a video that will encourage a user to take action?" This is where a call to action can come into the picture. For those that don't know, this is what can encourage a user to make an additional effort as it relates to your company. This can include anything from signing up for a newsletter to making a purchase using a unique promo code. Examples like these show that CTAs are worth incorporating into video content.
For those that have been on the fence about developing video content for their websites, rest easy knowing that the process isn't as difficult as it appears. It's a simple matter of creating content that will be able to complement your site, not take away from it. It should provide value but it must also be functional across numerous devices. Given the fact that more and more people are on the move these days, mobile design should be as much of a focus as traditional design.
"What's the ideal length of a video for a website?" First, you have to ask what type of video you'd like to create. Are you looking to develop a testimonial featuring a single person? What about a demonstration of a product or service you provide? Ideal video lengths will vary, which is why it's in your best interest to play with different options. This will make it easier to provide high-quality content that the likes of Lounge Lizard can approve of.
"What are the rules regarding auto-play?" The most cardinal rule to follow, when it comes to videos that play on website, is to disable auto-play. You don't want someone to visit your site, only for the content in question to immediately play afterward. This can hinder the user experience, all but guaranteeing that the visitor won't be coming back again. If you provide video content, give the user the option as to whether they'd like to play it.
"How can I create a video that will encourage a user to take action?" This is where a call to action can come into the picture. For those that don't know, this is what can encourage a user to make an additional effort as it relates to your company. This can include anything from signing up for a newsletter to making a purchase using a unique promo code. Examples like these show that CTAs are worth incorporating into video content.
For those that have been on the fence about developing video content for their websites, rest easy knowing that the process isn't as difficult as it appears. It's a simple matter of creating content that will be able to complement your site, not take away from it. It should provide value but it must also be functional across numerous devices. Given the fact that more and more people are on the move these days, mobile design should be as much of a focus as traditional design.
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