To say that Long Island SEO services are expansive would be an understatement, especially when you consider the numerous platforms used to access the Internet. As of late, there has been a growing emphasis on mobile devices like smartphones. In fact, some have argued that these matter more than desktop computers these days. Which platform has more value when ranking for search engine results? Here are a few key points to make note of.
If you'd like to know when search engines started to place more focus on mobile-friendly websites, one can argue that it goes back at least a year. It makes sense when you consider how many people use their smartphones to go online. According to reputable authorities such as fishbat.com., approximately 77% of adults in the United States own smartphones. This indicates a large audience that any Long Island SEO agency should be mindful of.
It's also worth noting that, with the advent of mobile devices like the ones covered earlier, information becomes more convenient than ever. For many people, it's hard to believe a time when these devices didn't exist. We would have to rely on a wired Internet connection in order to go online, which is a need that has been reduced with the technological changes that occurred since then. Despite the growth of mobile platforms, however, desktop remains an important topic.
Despite what you may think, or have been told, desktop deserves to be the SEO conversation as much as possible. First and foremost, you have to look at customer behavior. If someone researches a product on mobile and eventually makes a purchase on desktop, this is a type of behavior to be addressed. Furthermore, it can be argued that desktop serves to complement mobile platforms and vice versa. In short, desktop isn't going anywhere.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
If you'd like to know when search engines started to place more focus on mobile-friendly websites, one can argue that it goes back at least a year. It makes sense when you consider how many people use their smartphones to go online. According to reputable authorities such as fishbat.com., approximately 77% of adults in the United States own smartphones. This indicates a large audience that any Long Island SEO agency should be mindful of.
It's also worth noting that, with the advent of mobile devices like the ones covered earlier, information becomes more convenient than ever. For many people, it's hard to believe a time when these devices didn't exist. We would have to rely on a wired Internet connection in order to go online, which is a need that has been reduced with the technological changes that occurred since then. Despite the growth of mobile platforms, however, desktop remains an important topic.
Despite what you may think, or have been told, desktop deserves to be the SEO conversation as much as possible. First and foremost, you have to look at customer behavior. If someone researches a product on mobile and eventually makes a purchase on desktop, this is a type of behavior to be addressed. Furthermore, it can be argued that desktop serves to complement mobile platforms and vice versa. In short, desktop isn't going anywhere.
While we are on the subject of desktop versus mobile platforms, let's look at bounce rate. For the uninitiated, this is an indicator of how many people visit a site, only to click away after a short time. Whereas mobile users tend to leave sites as soon as they arrive, desktop users seem to be more drawn in. As a result, the latter will yield a more positive statistic to report on. Bounce rate plays an important role in SEO, so keep this in mind for the future.
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