Monday, February 13, 2017

Why Web Design New York Companies Use Icons

By Arthur Williams


Web design New York companies will tell you that visuals mean everything. They catch the eye and leave an impression, provided they're made well. This brings us to the discussion of icons, which are quite prominent across a number of websites. There's a reason for this, too. If you'd like to know why the aforementioned companies use icons so much, make sure that you take the following information into account.

One of the reasons why icons matter for web design New York companies is the fact that they're so easy to click. This is especially true when discussing the possibility to mobile platforms, which have become quite common these days. Instead of clicking on text links on smartphones and tablets, icons should be used instead. As the likes of Avatar New York will tell you, they are easier to tap on the smaller screens these devices have.

Did you know that icons are needed for branding reasons, too? Many people can identify brands based on the icons they feature. One of the biggest examples of this would have to be Apple, which is arguably the biggest name in technology. It is often identified by the simple graphic of an apple, which is what helps to give the company its identity. This is the goal of branding and to say that icons can help would be an understatement.

Following up on the topic of branding, there's something to be said about the simplicity of icons. Simply put, when visuals are less complicated, the human eye is more effective at registering them. What this means is that people will be able to remember them easier. This is one of the reasons why the lower-case "f" associated with Facebook is so recognizable. There are other examples to be aware of, though, as any Internet marketing company can tell you.

With this information in mind, you should have a better understanding of why web design and icons go together. Icons can catch the eye, which goes without saying, and the impact that they have on branding must not be overlooked. For reasons like these, it would make sense to take time to create icons. When they're made and smartly implemented into the websites they're meant for, results will show themselves.




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