Thursday, April 7, 2016

Increase Profits With Unique Promotional Items

By Anthony Clark


Most businesses will need to do some kind of advertising to attract new business or to increase their current turnover. Advertising locally on radio or in the press is always a good idea and has proved successful for many companies. A lot of people now choose to use unique promotional items when they are trying to increase their annual profits.

A promotional item can come in many forms and some care is needed when you are deciding which ones to use. T shirts, baseball caps and other clothing with a company name or logo printed on are very popular and effective. Another method is by using specially recorded jingles or film footage featuring your company and products.

A lot of companies will attend exhibitions and conferences and hand out things that feature their name or logo. In recent years flash drives with text or pictures on have become very popular as give away items. Another modern day item that is proving a winner is mobile phone cases and tablet protectors which can be customized to advertise your services.

Some larger companies with bigger budgets will use various modes of transport in their promotional campaigns. Cars, buses and trucks are often decorated and illuminated and will drive around different areas of the neighborhood trying to attract new clients. Airships attached to buildings and planes towing large banners are also frequently seen and even though they are quite costly they are extremely successful and they are very eye catching.

Giving away free merchandise is always extremely effective and is a great marketing tool for any business. Most food manufacturers and retailers will at some time give away samples of their wares to potential clients. Business that charge guests to go in have also used promotions such as kids go free if they are with an adult and this is getting more popular year on year.

When your marketing is trying to attract children it is important that any free things you give away to them is safe and suitable for minors. If you are buying promotional gear from an outside company you should ensure that it conforms to the safety standards in your area. Any item with small pieces or sharp edges should be avoided to prevent any injury.

If you need to get items made to promote your company there are places that will make and print these. Many web sites now specialize in promotional tools and after emailing them with your requirements they can advise you and start a batch of your chosen items. It is worth speaking with them before ordering as they may have some useful ideas that you may not have thought about.

When you are sourcing your promotional merchandise it is essential to use the best quality of product that your company can afford. If you are giving free stuff away and it falls apart or is not fit for purpose it may give your potential customers the wrong idea. When using any item of clothing to promote yourself you should always offer this in all sizes and in different colors if this is possible.




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