Friday, March 18, 2016

What You Need To Know About Tradeshow Swag And Other Giveaways

By Elizabeth Butler


The most important aspect of a tradeshow is the giveaways that you organize for prospective clients or customers. The main idea behind the giveaways is to spread your business logo to the masses and let them know that you are a key player in whatever your industry is. However, most marketers make the mistake of getting giveaways that do not adequately represent their business. Here are some tips that can assist you when it comes to getting the perfect tradeshow swag.

Ensure that all your giveaways are associated with the brand of your business. This means that a customer will know something about your brand name by simply looking at the giveaway. If this is not achieved, you will spend lots of cash on something that will not provide positive returns. You should take time in finding out the best option to represent the brand of your company through the product before coming up with the final product.

Consider audience value when looking for in promotional gifts. There are two ways in which you can make this happen. First, you can make them practical. For instance, items such as water bottles or pens will spread the word faster because they are always in demand; this is practicality. On the other hand, some things such as badges will be treated as unique collectibles that will spread the idea of your logo to potential clients.

The durability of the item that is part of the swag is very important to consider. Think about a situation whereby you have given an umbrella as a giveaway and the moment the customer opens it for the first time, it falls apart. The customer will associate your brand with poor quality, and this will not help your marketing strategy.

Consider the cost of manufacturing the product. The cost should include the following: designing, production, logo printing, the cost of shipping and any other costs. As a competent market, you should think about the shipping process. This is a process that can break or make the campaign.

It is important to think about the size of the product. Trying to make the clients happy is one thing, and giving them a simple easy to carry around the product is another. Nobody wants the baggage of an exaggeratedly big product that they probably do not even need all the time. Simplicity will always carry the day.

Think about the particular demographic that you are targeting. This is what will determine the items that will be understood, and welcomed as gifts. For instance, if you are selling products for the elderly, concept and jokes that resonate with the youth will not help you.

The above-provided aspects are some things that you should consider when designing products to represent your company at a trade fair. The important issue is that you should go for a competent marketer that has skills and experience. This will help in finding the best product for the entire process. Finding out about the track record of the marketer is a great way to finding the best professional that the market has today for clients.




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