Monday, September 14, 2015

Pixels & How Fleet Graphics Might Have Been Used

By Robin Setser


"Pixels" was an interesting film when I first saw the trailer. I saw many different video game icons, ranging from Donkey Kong to Pac-Man, and I was curious to see just how well the filmmakers would put these licenses to use. However, as time went on, I found myself less and less enthused to see the film in question. Marketing can play a huge role in the success of a movie, though, and I have to wonder if fleet graphics could have changed things.

I believe that fleet graphics could have helped somewhat, especially when considering the quality that they present. Companies like JMR Graphics will be able to agree, especially when considering how these high-quality vinyl wraps can help a number of companies. Much of this comes in the sharpness of the designs themselves, which I'm sure anyone who's seen these graphics can agree with. With this in mind, I'm curious if "Pixels" could have been helped on the advertising front.

Early on, I am sure that fleet graphics could have made a difference. "Pixels" was in the fortunate position of having numerous icons from video games show up on screen. Everyone from Pac-Man to the Space Invader aliens made their presences known, and they are icons which most people would immediately recognize. Wouldn't it make sense, then, for them to be implemented into said graphics? The long-term impact, more than anything else, leaves me curious.

It seemed like the moment that "Pixels" made it to theaters, negative press came from all corners of the Internet. Most of it focused on the poor writing and comedy, which did not help to make this admittedly visually striking film any more worthwhile. As a matter of fact, I have a hard time believing that even the best cast and crew could have made "Pixels" a more believable film. Instead, it became nothing short of a disappointment for those who were once eager to see it.

Even though "Pixels" may not have benefited much from them, fleet graphics are likely to help many other brands as well. They can generate awareness to some of the highest levels, and the fact that they can promote a litany of products cannot be easily ignored. With that said, product quality matters, so make sure that your wares are up to par with expectations. If this proves to be the case, the aforementioned graphics will be nothing short of worthwhile.




About the Author:



No comments:

Post a Comment