Thursday, April 9, 2015

The Job Of An Advertising Agency New Orleans

By Aimee Schwartz


Everyone knows that advertising is an integral part of any business whether the business would be a big time one or even a small one. Of course the only one that can help these businesses with this aspect would be none other than an advertising agency new orleans because these agencies are the ones that would specialize in this type of field. Here are some of the ways that these agencies would be able to help their clients.

Now in order to know about the tasks of these agencies and know what they do, it is first important to take note of the departments that can be found there. Now these departments are the accounts, the creative, the media, and the productions department. Now these departments would all have their own specific tasks that would all contribute to the creation of the final output.

Now the first department would of course be the accounts department which are the negotiators and the businessmen. They are always in suits which is why they have received the name of suits in the field of advertising. They are the technical people who would be the ones who would handle all the numbers and also all of the legal issues regarding projects.

Once the ideas have already been made, then the accounts department will turn over the ideas to the creatives department in order for the ideas to materialize. Basically the creatives department are made out of the copywriters and the artists. They are the main cores of the agency because they are the key people that will turn the ideas into life.

Basically, the copywriters are the ones who would create the message for the ads and all written materials that would be seen in any of all ads The artist on the other hand would create the visuals and all the things that the audience would see. Combine the two together and a proposal is made for the client to see and scrutinize before it gets approved.

The next department that will be at work is the media department. Now the media department is the department that would deal directly with the media sellers or the companies that would produce media. They are the ones who will determine which medium is the best for the client and would also handle the negotiations with the media companies in order to get the best price.

Lastly would be the productions department which is the department that will create the final output. Now they would also be the ones who would handle the traffic of the said final output. They are basically the ones who would execute the whole advertising campaign and make it work.

These agencies are very important to the growth of a business. They are the ones that would help businesses gain awareness and loyalty from customers. Without their help, it will be very hard for companies to establish their brand identity.




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