Monday, October 6, 2014

Deviantart & The Potential For Long Island Advertising Agencies

By Robbie Sutter


Communication, more so than anything else, is important when it comes to social media. If you were to go onto Facebook, for instance, your main goal would be to communicate with others and very few would be able to argue with such a sentiment. However, there are specialized sites built around a certain focus; Deviantart is just one example of this. Even if others may not think that such a site could prove useful for Long Island advertising agencies, I'd like to think that others would feel differently.

DeviantArt, a social media platform, is one that focused on art more so than anything else. It's not like this idea of art is limited, either, since anything from text-based creations to visual media can be showcased on the site for others to witness. To put it simply, anyone who prides him or herself on being creative can thrive off of DeviantArt. The community is strong within this site, as I am sure that Long Island advertising agencies will be able to attest to.

On DeviantArt, not only is artwork shared out but comments and criticisms can be given as well. More than anything else, DeviantArt is viewed as a platform for art, regardless of the levels of experience artists may have. Those who are new to this field may come in and request assistance if they believe there is improvement to be made. Others can go about showcasing their own talents, confident in the idea that their works will stand out on the website.

You may wonder what this has to do with Long Island advertising agencies but it all comes back to one idea: art. When companies contact these types of agencies, it wouldn't be out of the question for them to require the services of graphic and web designers in order to showcase their wares with efficiency. These fields fall under art as well. As a result, I am sure that firms the likes of fishbat could utilize DeviantArt, if they wanted to do so.

One can probably argue the idea that DeviantArt is not meant to conduct business but I would disagree with this. The main reason is because many people on the website have actually sold their prints to others, thereby making money off of the work that they have spent time and effort creating. Even if companies do not want to make money off of the site, DeviantArt still works well as a creative platform. This is accentuated by the tremendous art-loving community on the site that could, potentially, be interacted with.




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